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Copywriting that gets results, from writers who love writing

SeventeenEleven Joins Forces With Kidscan

04/20/2018 We’re proud to announce that we’ve recently finished working on a project with children’s cancer charity Kidscan. Kidscan is a non-for-profit organization dedicated to identifying and developing more effective and less severe treatments for cancer, which is the leading cause of death in children in the UK. They work tirelessly to achieve their goal…
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So, What Exactly Is Good Copywriting?

Copywriting. You know the term and you know it’s important to any business, but have you ever wondered why that is exactly? Why it can be so effective and what distinguishes average copy from the great? Much like the ubiquitous acronym “SEO”, it’s a term increasingly bandied around in the digital world without much thought…
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The Value Of Writing

Writing is valuable. I’m going to say it again for those at the back – WRITING IS VALUABLE. After seeing so many terrible job postings on websites like Upwork, I had to say something about the underrated value of writing. Writing is the bulk of all content online. Sure, we use a lot more imagery these days; emojis,…
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WE’VE LAUNCHED!

Picture it: you have 4 month old baby struggling through an extra fussy sleep regression. It’s all you can do to grab a moment’s respite; a chance to close your eyes for a moment is elusive, let alone the chance to write.  So, naturally, we decided this was the best time to start a business!…
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